Methuselah revisited? It’s mainly business.

Google-500-johnbugayMany are familiar with the Biblical account of Methuselah, who lived to be 969 years old (Genesis 5:21-27). Now Google is investing in longevity, and we read, “the biggest percentage of Google Ventures’ assets are now invested in science and, in particular, oncology.”

Bill Maris, the president and managing partner of Google Ventures, said in a recent interview, “If you ask me today, is it possible to live to be 500? The answer is yes.”

Bloomberg goes on to note, however,

Google Ventures has close to $2 billion in assets under management, with stakes in more than 280 startups. Each year, Google gives Maris $300 million in new capital, and this year he’ll have an extra $125 million to invest in a new European fund.

That puts Google Ventures on a financial par with Silicon Valley’s biggest venture firms, which typically put to work $300 million to $500 million a year. According to data compiled by CB Insights, a research firm that tracks venture capital activity, Google Ventures was the fourth-most-active venture firm in the U.S. last year, participating in 87 deals.

A company with $66 billion in annual revenue isn’t doing this for the money. What Google needs is entrepreneurs.

“It needs to know where the puck is heading,” says Robert Peck, an analyst at the investment bank SunTrust Robinson Humphrey, who published a report in February examining Google’s outside investment units, including Google Ventures. “Look at what happened to BlackBerry when it missed the advent of smartphones. And Yahoo! missed Facebook.”

So the investment strategy is still sound by business measures. Even so, the investments are made with more human needs in mind: “There are a lot of billionaires in Silicon Valley, but in the end, we are all heading to the same place,” Maris says. “If given the choice between making a lot of money or finding a way to make people live longer, what do you choose?”

My recent articles on Buyer Personas and Data

Understanding Buyer Personas: A Collision of Human and Technology (June 19)

Define the Human Side of the Buyer Persona (June 26)

Buyer Personas and the Marketing Funnel (July 5)

Finding Your Buyer Personas in Your Data (July 12)

Buyer Personas, the Editorial Calendar, and Real Life (July 17)

 

#contentmarketing, #buyerpersonas, #data

Contact me on Twitter @johnbugay

My Friend, Artist Dale Crum

Artist Dale Crum

I’ve been chatting with Steve Day, VP of Marketing at Cheetah Technologies – and I thought of this piece, done by my good friend, Artist Dale Crum.

Dale is available to design anything at all that you need, and the more striking you need it, the better. Dale can be reached at 901-552-8213, or on Twitter @DaleCrum77.

View his LinkedIn profile at http://www.linkedin.com/pub/dale-crum/14/462/873.

Buyer Personas, the Editorial Calendar, Funnels and Real Life

Personas-the-Editorial-Calendar-Funnels-and-Real-Life

Buyer Personas, the Editorial Calendar, and Real Life

I’m discussing that topic in a series of guest-blog posts at Acooze.com, content marketing consultants from Melbourne, Australia.

You’ll want to have all of this content created and published according to your timelines, but you will also need to have it available for re-use, within “nurture programs” you’ll set up within the marketing automation platform.

This is where the “automation” comes in. You’ll need to make the information personally available not to “buyer personas”, but to specific individuals as they navigate your website at different times.

These “nurture tracks” may be triggered when individuals [not “personas”] reach or demonstrate certain key thresholds in your data, such as when they first express interest in your site (“new to list”), specific job role (identifying themselves as “executive”, “technical”, or “non-technical”), searching pricing information, when they first become customers, and other elements.

Read more here: Buyer Personas, the Editorial Calendar, and Real Life

Contact me on Twitter @johnbugay

How to Find Your “Buyer Personas” in Your Customer Data

Finding-your-buyer-personas-in-your-data

Once you understand your “buyer personas” in human terms, how do you target them, in actionable ways, in your data?

I’m discussing that topic in a series of guest-blog posts at Acooze.com, content marketing consultants from Melbourne, Australia.

Finding Your Buyer Personas in Your Data (July 11)

http://acooze.co/capital/finding-your-buyer-personas-in-your-data/

Admittedly, this blog post is going to be a bit more granular and detail-oriented than you’ll see from many content marketing providers, but given that we’re involved in “database marketing,” it seems important to understand some basic things about data.

I’m @johnbugay

Updated: my résumé and LinkedIn profile

I am still: a marketing manager (recently with a start-up software/robotics firm), long-term copywriter, seeking a position as a marketing technologist (Eloqua preferred) on a team dedicated to marketing automation, digital marketing, email marketing, content marketing, and social media.

My current résumé: Bugay-2013-Resume-REVISED-07-01

I’ve also added links to articles I’ve published in the last several weeks:

Understanding Buyer Personas: A Collision of Human and Technology (June 19)
http://acooze.co/capital/buyer-personas-a-collision-of-human-and-technology/

If content marketing is one side of the coin, then could marketing automation be the other? In fact, could we argue that the software came first, and [only] more recently, the set of best practices that have evolved around the software (which became known as content marketing or inbound marketing)?

Define the Human Side of the Buyer Persona (June 26)
http://acooze.co/capital/define-the-human-side-of-the-buyer-persona/

The buyer persona from the human angle: Most likely, you as a marketer will need to work with sales in order to understand who you’re likely to be speaking to. You know what you should do this with as much detail as possible. You may even want to poll or interview some customers.

Buyer Personas and the Marketing Funnel (July 5)
http://acooze.co/capital/buyer-personas-and-the-marketing-funnel/

Of course, to draw a proper map at this point would be an extremely complex task, even in the generic. All that we’ve done at this point is to try to put together the big picture of content management and data analysis, and how they fit together. To get specific would become even more complex than that. We have not yet begun to map data to the various touch-points.

See also: http://acooze.co/content-marketing/

Please follow me @johnbugay

“Buyer Personas and The Marketing Funnel – Its a confusing World”

Forrester Research: The New Marketing Funnel

What’s the right way to think about “buyer personas”? I’m discussing that topic in a series of guest-blog posts at Acooze.com, content marketing consultants from Melbourne, Australia.

… if you’ve studied content marketing at all, you’ve seen the sales funnel or the marketing funnel. This is traditionally how marketers are given to think about how customers progress on their journey from someone who doesn’t even know about you to being a customer.

About a year ago, Forrester Research published a new version of the funnel…. As you can see, the funnel has become a bit more complex.

My article this week walks you through the growing number of complexities that are being faced as marketers delve further into the world of marketing automation.

Read more here to see and understand the current state of “the marketing funnel”.

I’m @johnbugay