For a long time, I’ve advocated “individualized mass mailings” as a way of reaching the marketplace. Sure, we live in an electronic era — but we’re still human beings, and we still have that sense of touch. That’s why I think personalized mailings are an effective way to go. I’ll find out more as I go along — I’ve just started a mailing with some 40o pieces to go out.
I’m finding that a cheap old Canon IP 1800 is doing an awesome job printing my envelopes. (At HyperActive, we recently had a fight with a new Toshiba printer that SUCKED at envelopes — so badly that I barely did one.)
