Once you understand your “buyer personas” in human terms, how do you target them, in actionable ways, in your data?
I’m discussing that topic in a series of guest-blog posts at Acooze.com, content marketing consultants from Melbourne, Australia.
Finding Your Buyer Personas in Your Data (July 11)
http://acooze.co/capital/finding-your-buyer-personas-in-your-data/
Admittedly, this blog post is going to be a bit more granular and detail-oriented than you’ll see from many content marketing providers, but given that we’re involved in “database marketing,” it seems important to understand some basic things about data.
I’m @johnbugay
