Caution: Heavy Lifting on the IT Side of Marketing

Alan Pringle @scriptorium has put together an article that could have been subtitled, “The Technical Side of Content Management: 11 Questions to Ask”.

When IT is MIA, content strategy crumbles.

Based on “hard experience”, he makes the following personnel-based observation:

Among those authoring content, have at least two tech-savvy employees who are the main points of contact with the IT department. These technical liaisons collect information about performance issues and other problems and then work with the IT group to solve the issues. Don’t play the I’m just a writer and don’t want to be bothered with the technical details card and leave all the heavy lifting to the IT group.

He notes, “Having a primary IT resource for content processes is a logical approach, but there needs to be a secondary resource who is more than just a backup in name only. The secondary resource should be well-versed in the tools and participate in basic maintenance to develop a working knowledge of the system.”

At this point, I just want to point out the line on my résumé where it says I was “marketing liaison with MIS/IT”. I’m a guy who can handle the heavy lifting on the IT side of the Marketing house.

Do you know someone who needs help with that?

I’m @johnbugay.

Twitter and me

Twitter LogoIf you follow me on any of the “social media”, you’ve likely seen a lot from me, in the form of re-tweets and six-second Vine videos.

A couple of articles inspired me:

The New Résumé: It’s 140 Characters
Subhead: Some Recruiters, Job Seekers Turn to Twitter, but Format Is a Challenge; Six-Second Video Goes Viral

How to Tweet Your Way to Your Dream Job
Subhead: Three Out of Four People are in Constant Job-Search Mode and, Increasingly, Twitter is Their Tool of Choice. Here’s How to Make 140 Characters Work for You.

Here’s my 140 character résumé, give or take:

@johnbugay: Email marketing, marketing automation, Eloqua user. Marketing manager, copywriter, content, data analysis, segmentation.

When I interview, here’s how I roll

This is a sequence of @vineapp videos that I took earlier this month while preparing for and driving to a job interview. It’s a bit of tongue-in-cheek humor (but producing these things is fun!) – but if you decide to call me in for an interview, this is who you’ll get (if the videos don’t start, click on them):

Forming thoughts in my head on a thing I’ll call “Vignettiquette”

Recently I started using both Twitter and an iPhone-based app called “Vine”. Vine enables you to make six-second videos that simply loop when you post them to Vine or Twitter or Facebook. I don’t think all the bugs are worked out of it yet.

I’ve been able to do some pretty cool things though. There’s a “media library” at my Twitter page, @johnbugay. You should be able to find all of my Vine videos there.

Inventive folks have created such words as “netiquette” and “Twittiquette” regarding laws on how to behave. I’m not sure if there’s a thing yet called “Vignettiquette” (for the purists, I suppose it could end up being “vinetiquette”, and while it retains the long “i” from “vine”, it’s a clunky word and it seems less sophisticated (even if it is fewer characters, in the spirit of Twitter).

The basics of virtually any video type of service has been summed up nicely by the Wall Street Journal here:

Let’s not incite lawmakers or angry mobs. Stick to photographing kittens, consenting friends and those totally amazing pancakes from your favorite brunch spot, OK?

If you do something wrong, you can expect to get a bit of a warning:

Have fun, and let your conscience be your guide!