Part of the “inner gyroscope” thing. I know, the search for work should be full-time work, and I’m up for that. Monday I mailed the first 30 from my Dun & Bradstreet list (www.zapdata.com) of Pittsburgh area software firms. No bites on that yet — one returned — but I’ve also created a series of documents so that I can phone and otherwise follow-up with each individual that I write to. The process of direct mail and follow-up is one I intend to farm over the next several weeks, as a way of building up a current network of contacts, perhaps gaining such project work as is available out there, and even leading to a full-time position.
For a long time, I’ve advocated “individualized mass mailings” as a way of reaching the marketplace. Sure, we live in an electronic era — but we’re still human beings, and we still have that sense of touch. That’s why I think personalized mailings are an effective way to go. I’ll find out more as I go along — I’ve just started a mailing with some 40o pieces to go out.
I’m finding that a cheap old Canon IP 1800 is doing an awesome job printing my envelopes. (At HyperActive, we recently had a fight with a new Toshiba printer that SUCKED at envelopes — so badly that I barely did one.)