The only game in town

I’m at the airport for a 5:00 am flight. The sign says “Breakfast served 4:30-10:30”, but the guy here is open and crankin’ them out at least 3:45. He’s the only one open, and he’s “suggestive selling” too. He’s the only game in town, and he’s probably the guy who consistently makes and exceeds his numbers. Love the attitude!

15 My mouth will tell of your righteous acts, of your deeds of salvation all the day, for their number is past my knowledge.

16 With the mighty deeds of the Lord GOD I will come; I will remind them of your righteousness, yours alone.
17 O God, from my youth you have taught me, and I still proclaim your wondrous deeds.
18 So even to old age and gray hairs, O God, do not forsake me, until I proclaim your might to another generation, your power to all those to come.
19 Your righteousness, O God, reaches the high heavens. You who have done great things, O God, who is like you? http://esv.to/Ps71.15-19

What do you do after your Eloqua SmartStart? Part 2

After you have your data clean and your initial nurture programs set up, where do you go with Eloqua? This video talks about sales and marketing alignment and “nurturing” your customers (through onboarding and cross-selling campaigns.

“Buyer Personas and The Marketing Funnel – Its a confusing World”

Forrester Research: The New Marketing Funnel

What’s the right way to think about “buyer personas”? I’m discussing that topic in a series of guest-blog posts at Acooze.com, content marketing consultants from Melbourne, Australia.

… if you’ve studied content marketing at all, you’ve seen the sales funnel or the marketing funnel. This is traditionally how marketers are given to think about how customers progress on their journey from someone who doesn’t even know about you to being a customer.

About a year ago, Forrester Research published a new version of the funnel…. As you can see, the funnel has become a bit more complex.

My article this week walks you through the growing number of complexities that are being faced as marketers delve further into the world of marketing automation.

Read more here to see and understand the current state of “the marketing funnel”.

I’m @johnbugay