If you’re considering hiring me for project or contract work, it’s important for you to know the thought behind what I do, and the quality with which I do it. My recently-updated resume provides a good summary of what I did, but it can’t show you the detail of my work. That’s why I’ve posted links here to some of the work that I created.
Eloqua Nurture Plan: 2013 Customer Nurture Program [.pdf file]
This shows the foundational thinking behind a “nurture plan” that I created for Black Box’s four new product groupings. It was not implemented for a variety of reasons.
HyperActive 2009 Marketing Overview: This powerpoint presentation just gives a brief summary of what we did in 2008 and an overview of our marketing program for 2009:
The QTimer screen on page 8 featured a screen-captured video which is no longer available.
Trade Shows: It’s a pleasure working for a CEO who has a clear idea of where the company is going, and how it needs to get there. Joe Porfeli was such a CEO. He’d made his career by making a big splash at trade shows. And in 2007 and 2008, we were able to have a huge (and flexible) presence at more than a dozen industry and brand-specific shows — from dominating to tabletop — the essence of the program is here:
2009-Hyper-Show-Intro – This is an overview to the “HyperDrive Cafe” brand image that I worked to create (with ad agency and trade show house) in order to take our products directly to the marketplace. Our products offered key benefits over similar products in the industry, and it was critical to our success to distinguish ourselves in this way.
Product Demonstrations — both Live and Web-Based: 2009-QTimer_HyperView2 – This presentation gives a basic introduction to the two products we were selling to the industry — a drive-thru timer to measure performance (one key metric by which the industry rates itself), and an Order Confirmation board that assures correct order fulfillment while enabling the restaurant to cross-sell products based on what’s lacking in the existing order.
Public Relations: Given that we were producing such new technologies (with such advanced capabilities), it was critical for us to spread the word about our technologies through trade and business media. Here are a few examples:
FS/TEC: HyperActive Technologies’ drive-thru solutions
QSRweb.com (video) from February 2009
“HyperActive Technologies Breaks Investment Drought”
Press release, widely distributed
“Hardee’s Franchisee Streamlines Drive-Thru Efficiency”
Hospitality Technology Magazine, December 2008
“HyperActive moves beyond one-product strategy”
Pittsburgh Business Times, December 8, 2008
“Silicon Valley’s Coolest Investments”
Forbes.com, January 2008
“Making Fast Food Even Faster”
New York Times, October 28, 2007 [if you receive a log-in prompt, simply hit “cancel”. The article will appear.]
For fast-food help, call in the robots
CNET News, March 2007
Previously on this blog, I had been chronicling my wife’s diagnosis and treatment of CMML (chronic myelomonocytic leukemia). She had a bone marrow transplant in December 2011. More than a year after the procedure, she is showing no sign of the recurrence of the disease.