These are the kinds of plans you ought to have in place before acquiring Eloqua – but what you have here is a great framework for thinking through your first tentative year as a Marketing Automation guru!
4Thought Marketing introduced 4Segments at Oracle’s “Modern Marketing Experience” (#MME15) – this a tool that will revolutionize your ability to create, understand, and share the value of your marketing lists and segments. If you’ve built “segments” in any of the major “marketing automation” platforms (Eloqua included), you’ll love the simplicity that 4Segments brings to the task.
4Segments will enable you to take personalization to a whole new level in your marketing content efforts, as you seek to build the relevance you need to stand out in a crowded marketplace.
Contact me for a demonstration of this cool new tool.