Yesterday I received the following recommendation from our “Success Manager” at Eloqua — a person whose job it is to help their clients understand this complex system:
“I had the pleasure of working with John as the Marketing Advisor for his account as he took the lead for his company’s use of Eloqua in late 2012. During our bi-weekly meetings, John would come to the table with thoughtful questions and having done thorough research about campaigns and solutions he wanted to implement. He displayed an intense desire to take segmentation and personalization in the company’s marketing to the next level. He understands that this is a critical component to driving revenue from marketing investments. He dove in head first to learn best practices in marketing automation and how they could [be] applied to the unique business model in which he was operating. I would recommend John to bring his now critical skill set of content + strategy + understanding your buyer + technology to any business.”
This recommendation is from my connection Sarah Hums of Eloqua (now Oracle), and may be found at http://www.linkedin.com/in/johnbugay.