I am still: a marketing manager (recently with a start-up software/robotics firm), long-term copywriter, seeking a position as a marketing technologist (Eloqua preferred) on a team dedicated to marketing automation, digital marketing, email marketing, content marketing, and social media.
My current résumé: Bugay-2013-Resume-REVISED-07-01
I’ve also added links to articles I’ve published in the last several weeks:
Understanding Buyer Personas: A Collision of Human and Technology (June 19)
If content marketing is one side of the coin, then could marketing automation be the other? In fact, could we argue that the software came first, and [only] more recently, the set of best practices that have evolved around the software (which became known as content marketing or inbound marketing)?
Define the Human Side of the Buyer Persona (June 26)
The buyer persona from the human angle: Most likely, you as a marketer will need to work with sales in order to understand who you’re likely to be speaking to. You know what you should do this with as much detail as possible. You may even want to poll or interview some customers.
Buyer Personas and the Marketing Funnel (July 5)
Of course, to draw a proper map at this point would be an extremely complex task, even in the generic. All that we’ve done at this point is to try to put together the big picture of content management and data analysis, and how they fit together. To get specific would become even more complex than that. We have not yet begun to map data to the various touch-points.
See also: http://acooze.co/content-marketing/
Please follow me @johnbugay
Yesterday I received the following recommendation from our “Success Manager” at Eloqua — a person whose job it is to help their clients understand this complex system:
“I had the pleasure of working with John as the Marketing Advisor for his account as he took the lead for his company’s use of Eloqua in late 2012. During our bi-weekly meetings, John would come to the table with thoughtful questions and having done thorough research about campaigns and solutions he wanted to implement. He displayed an intense desire to take segmentation and personalization in the company’s marketing to the next level. He understands that this is a critical component to driving revenue from marketing investments. He dove in head first to learn best practices in marketing automation and how they could [be] applied to the unique business model in which he was operating. I would recommend John to bring his now critical skill set of content + strategy + understanding your buyer + technology to any business.”
This recommendation is from my connection Sarah Hums of Eloqua (now Oracle), and may be found at http://www.linkedin.com/in/johnbugay.
Part of the “inner gyroscope” thing. I know, the search for work should be full-time work, and I’m up for that. Monday I mailed the first 30 from my Dun & Bradstreet list (www.zapdata.com) of Pittsburgh area software firms. No bites on that yet — one returned — but I’ve also created a series of documents so that I can phone and otherwise follow-up with each individual that I write to. The process of direct mail and follow-up is one I intend to farm over the next several weeks, as a way of building up a current network of contacts, perhaps gaining such project work as is available out there, and even leading to a full-time position.